Reliance Brands Ltd (RBL) has recently announced an exciting collaboration with renowned designer Rahul Mishra’s design firm, Rahul Mishra Designs Private Limited (RMDL), to establish a new global fashion brand. The partnership will focus on creating a brand that showcases Mishra’s ready-to-wear collection, which will be presented at fashion weeks across the globe.

Under this agreement, RBL and Mishra will hold a 60:40 stake in the new brand. While Mishra will spearhead the creative direction, RBL will bring its expertise in end-to-end value creation to help expand the brand’s presence in the international fashion market.

One of the brand’s main objectives is to broaden its offerings and introduce new categories, including accessories, footwear, home decor, beauty products, and jewelry. This diversification aims to cater to a broader global audience. Over the next five years, the brand plans to establish flagship stores in major fashion capitals worldwide.

Isha Ambani, director at Reliance Retail Ventures Ltd, expressed her excitement about the partnership, emphasizing Mishra’s contemporary design sensibilities and meticulous craftsmanship that have earned him international acclaim. She also commended his ability to leverage international fashion platforms for brand building and expanding the customer base, stating that this collaboration has the perfect ingredients for creating a global brand.

Rahul Mishra himself expressed his enthusiasm for the joint venture, appreciating Reliance Brands’ position as a market leader in luxury and retail management. He acknowledged their expertise in nurturing the growth of top luxury brands and their comprehensive understanding of the business process, which aligns with his vision of expanding the horizons of the Rahul Mishra Design House.

Reliance Brands already boasts a portfolio of successful brand partnerships with prestigious names such as Armani Exchange, Bally, Bottega Veneta, Burberry, and Tiffany & Co. Moreover, they have invested in renowned Indian couture brands like Manish Malhotra, Anamika Khanna, and Raghavendra Rathore.

The collaboration between Reliance Brands and Rahul Mishra aims to leverage their respective strengths and expertise to create a global fashion brand that showcases the rich Indian craftsmanship and design on a global stage. With the backing of Reliance Brands’ extensive experience and resources, the brand aspires to make a significant impact within the global fashion industry.

Useful Links:
Reliance Brands Ltd Official Website
Rahul Mishra Designs Official Website