Recent reports indicate that popular shapewear brand Spanx is considering a potential sale. The company has reportedly enlisted the help of investment banking firm Goldman Sachs to evaluate different options. While specific details about the sale have not been disclosed, it is believed that private equity firms, such as Carlyle, have shown interest in acquiring Spanx. If a deal is finalized, it could potentially value the company at $1 billion or more.

Spanx, founded by Sara Blakely, has experienced significant success in the shapewear market. In the past year, the company has generated operating earnings between $50 million and $80 million, with revenues ranging from $300 million to $400 million. These numbers showcase the brand’s strong financial performance and its potential for further growth.

It is still uncertain what role Blakely will play in the potential sale. While she may retain some ownership in the company, further details have not been revealed. Spanx has not yet commented on the matter.

The news about Spanx’s potential sale comes amidst the success of rival shapewear brand Skims, founded by Kim Kardashian West. Skims recently announced an impressive $154 million raised in its latest funding round, resulting in a valuation of $1.6 billion. Skims’ accomplishments highlight the increasing demand for shapewear and intimate apparel in the market.

The apparel industry as a whole has been experiencing a resurgence in recent weeks. With the United States making progress in COVID-19 vaccinations and easing restrictions, consumers are returning to a sense of normalcy. This has led to an increased demand for clothing and accessories, including shapewear.

The potential sale of Spanx presents an exciting development for both the brand and the shapewear industry overall. As the company explores various options with the assistance of Goldman Sachs, it will be interesting to observe how the market responds and what the future holds for this iconic brand.

For more information about Spanx and its potential sale, please visit:
1. New York Times article on the potential sale of Spanx
2. Goldman Sachs official website