Haircare has become a top priority for consumers as they emerge from lockdown restrictions and resume their normal activities. The demand for haircare products, especially hairdryers and styling products, has seen a significant surge. According to a report by GfK Market Insights, sales volume for hairdryers has increased by 7.4% year-to-date compared to the same period last year.

Despite a noticeable price increase of 21.7% for hairdryers, consumers have not been deterred from purchasing these products. In fact, online sales for hairdryers have grown by 30.7%, indicating that consumers are willing to invest in premium products with advanced features, such as those with ionic technology. It’s worth mentioning that supply shortages have contributed to the price increase of over 20%.

In the realm of hair stylers, there has been a year-on-year growth of 15.3% in unit sales. However, the prices of these products have actually decreased by 5.9%. This decline in prices emphasizes the importance of innovation in the small domestic appliance market, as consumers seek new and improved styling tools.

During the lockdown period, there was a decline in demand for haircare products as people were unable to socialize or go to work, reducing their need to style their hair frequently. However, as people regain their freedom and return to their pre-pandemic routines, there has been a heightened focus on personal grooming and appearance. This has led consumers to invest in haircare products to maintain and enhance their hairstyles, resulting in a surge in sales.

The shift towards online shopping for haircare products is also worth noting. More and more consumers are turning to e-commerce platforms to fulfill their grooming needs. This trend highlights the importance of online retail as a driving force behind the growth in the haircare market.

Overall, the resurgence in haircare sales post-lockdown paints a positive picture for the industry. As the economy recovers and consumers regain their confidence, the haircare sector is expected to continue thriving. Retailers and manufacturers should stay attuned to consumer preferences and expectations, ensuring that their products align with the evolving demands of the market.

In conclusion, the resilience of the haircare industry post-lockdown is clear. The desire for self-expression and personal grooming has been rekindled, leading to a surge in demand for hairdryers and styling products. As the world adjusts to a new normal, the importance of haircare in people’s lives remains prominent.

Useful links:
1. GfK Market Insights
2. Global haircare market statistics