Simon Jablon, the CEO of Linda Farrow, has successfully revived the brand’s reputation as a cool indie eyewear label. The brand had gone through a period of dormancy until Jablon, the son of Linda Farrow, stumbled upon thousands of vintage sunglasses in the family warehouse in 2003. This unexpected discovery sparked the brand’s revival, and today, Linda Farrow can be found in approximately 500 exclusive eyewear stores and operates its own boutiques.

What sets Linda Farrow apart is its classy and highly directional design, achieved through the use of premium materials such as titanium and nickel. Although the brand’s glasses come with a hefty price tag, often exceeding 1,000 euros, their striking lines and graphic punch give them a luxurious and chic appeal.

In an industry dominated by giant conglomerates like Luxottica, LVMH, and Kering Eyewear, Linda Farrow, as a privately-owned brand, faces the challenge of competing. According to Jablon, the key to their success lies in standing out and offering a unique customer experience while meeting the quality standards set by these luxury giants. The brand achieves this by placing a strong emphasis on design excellence and maintaining an exclusive network of boutiques.

Linda Farrow’s distribution strategy involves approximately 500 wholesale accounts and concessions in prestigious department stores such as Selfridges and Harrods. With prices ranging between 500 and 1,000 euros, the brand firmly positions itself in the high-end market. All of its products are manufactured in Japan, a country renowned for its technical excellence and meticulous attention to detail. However, working with Japanese manufacturers can sometimes pose challenges due to their slower pace, resulting in certain frames taking up to 12 months to manufacture.

Collaborations play a significant role in Linda Farrow’s success, accounting for 20% of their yearly turnover. The brand has collaborated with renowned designers such as Jeremy Scott, Eley Kishimoto, Bernhard Willhelm, and Dries Van Noten. These collaborations have helped to keep Linda Farrow fresh and innovative in the industry.

When it comes to advertising, Linda Farrow’s campaigns often feature strong women, aligning with the brand’s feminist roots. Their latest campaign, shot in St Tropez, showcases vintage cars and a woman in the driver’s seat.

Overall, the revitalization of Linda Farrow under the leadership of CEO Simon Jablon has been a remarkable success story. By staying true to its London DNA and embracing creative design, the brand has established a unique position in a fiercely competitive industry. With a focus on quality, innovation, and delivering a distinct customer experience, Linda Farrow continues to thrive as the ultimate insider’s eyewear brand.

Useful links:
Linda Farrow Official Website
Linda Farrow at Selfridges