Revolution Beauty Group has announced ambitious plans for expansion in both the UK and US markets. The company has recently secured a distribution agreement with Boots health & beauty stores in the UK, which will make its products available in 336 stores across the country starting next month. Additionally, Revolution Beauty’s parent company, Walgreens, will stock its products in 2,800 US stores in the first quarter of this year. Furthermore, the company is set to launch its haircare brand, Plex, in 870 Target stores at the end of this month.

What makes Revolution Beauty’s expansion plans even more impressive is its strong performance in November and December. During this period, the company experienced an astonishing 41% increase in underlying sales, with online sales witnessing an even more significant boost of 50%. The company’s website also saw a 23% increase in returning visitors compared to the previous year.

Revolution Beauty’s localized websites in the UK, Australia, and US have also shown promising results, particularly in the haircare and fragrance categories. This positive performance, coupled with the company’s guidance for the full year, confirms its position as a global leader in the mass beauty industry.

Adam Minto, the CEO and joint founder of Revolution Beauty, attributes the company’s success to its ability to offer high-quality products at affordable prices. He believes that the company’s growth in the direct-to-consumer business, along with the successful expansion in retail stores in the UK and US, will continue to drive momentum for Revolution Beauty.

The fact that Revolution Beauty has been able to challenge the mass beauty category globally and secure high-profile listings in the US is a testament to its innovative force in the industry. With its expansion plans well underway and its promising performance, Revolution Beauty is poised for significant growth in the future.

Useful links: