Revolution Beauty Group, a prominent beauty retailer based in the UK, has announced its successful performance for the fiscal year 2022. The company credits its strong results to the effectiveness of its omnichannel marketing approach. Notably, Revolution Beauty witnessed a remarkable 73% increase in adjusted EBITDA, amounting to £22 million, and a 42% surge in sales, reaching £194 million. The fourth quarter was particularly impressive, as record-breaking sales were driven by the company’s global expansions in Boots and Walgreens. Moreover, sales witnessed a substantial 44% growth during the second half of the year.

Digital sales represented a significant portion of Revolution Beauty’s total revenues, accounting for 29%, while retail stores accounted for the remaining 71%. The UK market displayed even more impressive sales growth, experiencing a year-on-year increase of approximately 85%. This growth was supported by an uptick in foot traffic among retail partners following the pandemic and the successful introduction of the ‘Makeup Revolution’ brand in Boots. Additionally, the US market emerged as the company’s largest single market in terms of store sales, contributing roughly 20% of total sales and boasting a revenue growth rate of approximately 27% for the full year. The Rest of the World (ROW) market displayed a recovery in fiscal year 2022, with a notable sales increase of approximately 79%. ROW now represents 35% of Revolution Beauty’s global business.

Despite encountering challenges such as higher freight costs and pandemic-related volatility, the company managed to achieve impressive growth. Adam Minto, CEO of Revolution Beauty, expressed his satisfaction with the well-rounded sales growth observed across various categories and geographical regions. Minto highlighted the success of the ‘In Real Life’ makeup range, the collaboratively developed Sali Hughes skincare range, and the recent product launches in Walgreen Stores as examples of the company’s strong momentum. Looking ahead, Revolution Beauty remains confident in its strategy and growth trajectory as it continues to pursue its ambitious goals.

For more information on Revolution Beauty Group and its success story, please visit the company’s official website:

Additionally, if you’re interested in exploring the wide range of beauty products offered by Revolution Beauty, you can explore their collections here: