Reworld Media, a multinational media company, is poised to acquire Grazia and Icon on a global scale, following an agreement with the Mondadori group. This deal, valued at around 6.5 million euros, with the potential for an additional 2 million euros contingent on 2023 performance, will further solidify Reworld Media’s presence in the international market.

Grazia, a popular magazine brand, is currently licensed in 21 countries, including major markets like China, the United States, Latin America, Australia, and Germany. The acquisition of Grazia and Icon presents an exciting opportunity for Reworld Media to expand its reach and penetrate new markets.

In a press release, Reworld Media highlighted the impressive financial performance of the company being acquired, revealing a turnover of 18 million euros in 2021. This, coupled with their expertise in the international market, positions Reworld Media for success in leveraging the acquisition to drive further growth.

Gautier Normand, the managing director of Reworld Media, sees this acquisition as a transformative moment in the company’s global expansion strategy. He emphasized the distinctiveness of the company, pointing to its portfolio of 80 proprietary brands and its innovative capabilities. Normand believes that beginning their international expansion with an influential media powerhouse like Grazia presents a remarkable opportunity for the group to strengthen its position in the industry.

Reworld Media, founded in 2012, is a multimedia company that operates across various platforms, including print, digital, audio, and video formats. Furthermore, it offers brand marketing solutions through its business-to-business arm. With an impressive annual turnover of nearly 470 million euros in 2021 and a presence in 1,150 countries, Reworld Media is well-equipped to capitalize on the acquisition and continue its upward trajectory.

Useful links:
Reworld Media Official Website
Grazia Official Website