Rihanna, the multi-talented entertainer and businesswoman, is rumored to be entering the haircare market with her upcoming brand Fenty Hair. While fans eagerly await new music from Rihanna, it seems that her attention has turned to developing a line of haircare products. This comes after the successful launch of her cosmetics brand, Fenty Beauty, in 2016, and the subsequent introduction of her skincare label, Fenty Skin, in 2020. Now, it appears that Fenty Hair is in the works.

The owner of the Rihanna brand trademarks and intellectual property, Roraj Trade LLC, recently filed a trademark application for the brand “Fenty Hair” in early March. The application covers a variety of haircare products, including shampoos, hair straighteners, curlers, dyes, and glitter. This move into the haircare market aligns with the significant growth the industry is experiencing in the United States.

Interestingly, the news of Fenty Hair’s development comes just a month after LVMH, the luxury goods conglomerate, announced its decision to suspend support for Fenty, Rihanna’s apparel, footwear, and accessories label, due to declining sales. Instead, LVMH and Rihanna are focusing on the successful segments of the Fenty brand, such as Fenty Beauty cosmetics, Fenty Skin skincare, and Savage x Fenty lingerie.

Rihanna’s lingerie line, Savage x Fenty, has been incredibly successful, leading LVMH to invest in the brand through the L Catterton investment fund in February. With the ongoing success of Fenty Beauty and the introduction of Fenty Skin, it’s clear that Rihanna and LVMH recognize the immense potential in the beauty and skincare sectors.

As Rihanna expands her brand empire into the haircare market, consumers and fans can expect innovative and high-quality products that embody her unique style and vision. Given her track record of success in the beauty industry, it’s likely that Fenty Hair will be met with great anticipation and excitement. Stay tuned for further updates on Rihanna’s latest venture and the launch of Fenty Hair.

Useful links:
1. Fenty Beauty
2. Fenty Skin