Luxury luggage brand Rimowa, owned by French conglomerate LVMH, is venturing into the eyewear market for the first time. This move follows a series of successful collaborations with top fashion brands, including Fendi, Supreme, Off-White, and Dior.
Beginning on July 9, Rimowa’s eyewear collection will be available for purchase at select Rimowa stores and on their website. The collection will be produced and distributed by Thélios, a joint-venture company established by LVMH and Italian manufacturer Marcolin in 2018.
Thélios is renowned for its expertise in eyewear and manages the design, production, and distribution of sunglasses and eyeglass frames for luxury labels such as Celine, Loewe, Kenzo, Fred, and Berluti. In addition to Rimowa, Thélios will also take over the eyewear lines of Dior, previously licensed to Safilo. The first Dior collection under Thélios’s management is set to be revealed in January 2021.
Rimowa’s eyewear line will initially feature a range of unisex sunglasses and will later expand to include a collection of unisex eyeglass frames. The models will be priced between €230 and €310.
This move into the eyewear market is part of Rimowa’s strategy to diversify its product offerings and appeal to a broader customer base. With its reputation for high-quality luggage made from lightweight and durable materials, Rimowa aims to bring its signature craftsmanship and design aesthetic to the eyewear industry.
With the support of Thélios’s expertise, Rimowa is well-positioned to make a strong entrance into the eyewear industry. Leveraging its established reputation as a luxury brand, it has the potential to establish itself as a prominent player in the market.
The launch of Rimowa’s eyewear collection signifies a new chapter for the brand as it continues to expand and innovate in the luxury goods sector. Combining functionality and style, Rimowa’s eyewear is expected to attract fashion-conscious consumers seeking premium quality and design.