Rinascente, the renowned Italian department store group, has unveiled its latest projects and initiatives during Milan Design Week. The CEO, Pierluigi Cocchini, emphasized the company’s longstanding connection to the design world. The flagship store in Milan Duomo stands out with its curated floors, each designed by different designers and featuring fixtures from the design sector. Cocchini highlighted the significance of Milan Design Week as a crucial commercial period for the company, attracting numerous visitors from Italy and around the world.

During the event, Rinascente introduced several exciting new ventures. Notably, the brand restyled the Kartell and Vitra concessions and launched pop-up stores for Poltronova and &Klevering. Additionally, Rinascente proudly presented Farm Rio, an exclusive Brazilian fashion label making its debut in Italy. Their captivating display, taking over the store’s Air Snake installation, showcased a wide array of handcrafted items.

Adding to the list of new releases, Rinascente introduced the amaMI capsule collection for its Rina Shop homeware line. The collection consists of design objects collaboratively created with ten leading brands, drawing inspiration from Milan’s distinctive characteristics. This unique amaMI collection can only be found at the Piazza Duomo store and online. Partnering brands in this collection include MSGM, Seletti, Kartell, Moroni Gomma, 24 Bottles, Sciuraglam, Slurp, Tooy, Wood’d, and Blitz.

Alongside these design initiatives, renowned fashion label Saint Laurent took over the shop windows of Rinascente Duomo during Milan Design Week. Collaborating with esteemed Parisian art galleries, the label’s creative director, Anthony Vaccarello, crafted one-of-a-kind installations to celebrate modern design. The installation featured carefully selected vintage pieces by renowned designers and architects from the Art Deco and post-Art Deco eras.

While focusing on Milan Design Week, Rinascente is also investing in revamping its other branches throughout Italy. The Turin and Florence stores are currently undergoing renovations, festivities of which will be celebrated alongside Pitti in June. Meanwhile, the Rome Fiume store, with an investment of approximately €28 million, will undergo a complete transformation by May. Additionally, the second floor of the Milan Duomo store, dedicated to menswear, will be renovated in two phases, with the first phase set to finish on May 22nd. The overall investment for this renovation amounts to approximately €6 million.

Despite the challenges posed by the pandemic, Rinascente achieved positive results in fiscal year 2022. The company’s total revenue reached nearly €800 million, almost matching the figures from 2019. The Milan Duomo store contributed over half of the total revenue, while the Rome Tritone store generated €150 million and the Florence, Turin, and Rome Fiume stores each generated around €50 million. Cocchini expressed optimism for 2023, stating that the year has begun on a positive note, surpassing expectations compared to the previous year, and projecting higher results than pre-pandemic levels. The revenue composition has also witnessed a shift, with an increase in business from local customers and a decline in tourism revenue. Previously, European, Chinese, and Arab customers formed the majority, but now customers from the Americas, particularly the USA, have taken the lead due to the strong dollar. Furthermore, customers from Canada and Brazil have greatly contributed to the revenue growth.

Useful links:
1. Rinascente Milan
2. Pitti