Safilo, an Italian glasses manufacturer, and Levi Strauss & Co, the renowned U.S. denim clothing brand, have recently announced the extension of their licensing deal for Levi’s-branded eyewear until 2029. This agreement allows Levi’s glasses to continue to be distributed globally, taking advantage of Safilo’s strong brand recognition and extensive sales networks across Europe, North America, and Asia. The collaboration was confirmed through a joint statement by both companies, emphasizing their commitment to providing high-quality and stylish eyewear options to consumers worldwide.

Safilo, a company listed on the Milan Stock Exchange, has been actively pursuing licensing partnerships in the eyewear industry to solidify its position in the global market. In addition to the agreement with Levi’s, Safilo has also extended licensing deals with other well-known fashion brands such as Hugo Boss and Aeffe, the parent company of the popular Italian fashion brand Moschino. These partnerships allow Safilo to leverage the brand recognition and distribution networks of these fashion houses, enhancing its market reach.

Levi’s, a globally recognized denim brand, has had a successful collaboration with Safilo for their eyewear line. By extending their licensing deal, Levi’s aims to continue offering customers eyewear options that align with their brand’s high standards of quality and style. This partnership also allows Levi’s to tap into Safilo’s expertise in the eyewear industry, ensuring that their glasses meet customers’ expectations.

The extension of the licensing deal between Safilo and Levi Strauss is a strategic move for both companies. For Safilo, it enables them to further diversify their eyewear portfolio and expand their market reach by partnering with established and respected fashion brands. For Levi’s, the collaboration allows them to rely on Safilo’s expertise and reputation in the eyewear industry, ensuring that their glasses are of exceptional quality and represent their brand image effectively.

This extended licensing agreement demonstrates the successful partnership between Safilo and Levi’s, highlighting their dedication to meeting the demands of stylish eyewear consumers worldwide. In an ever-evolving and competitive industry, collaborations like these are crucial for brands to stay relevant and maintain a strong market presence.

For more information on Safilo and Levi’s, please visit their respective websites:
1. Safilo –
2. Levi’s –