Sainsbury’s has announced a surge in fashion sales for its Tu Clothing brand during the latest quarter, contributing to positive Q1 trading results. Tu Clothing witnessed a significant increase in total sales, experiencing a year-on-year growth of 57.6%. The growth in full-price sales was even more noteworthy, with a remarkable increase of 95%. Notably, these sales were also 15.5% higher than the pre-pandemic period in Q1 2019. Sainsbury’s achieved market share growth in both value and volume terms, with particularly strong performances in seasonal and womenswear ranges.

Despite a slight decline of 1.4% in General Merchandise sales compared to the previous year, Sainsbury’s exceeded expectations in this category. The company attributed this to ongoing global supply challenges that have persisted throughout the year. However, it’s worth mentioning that online catalogue retail arm Argos performed well, surpassing expectations and guidance with sales up by 6.7% on a two-year basis. Sales were down compared to the previous year, primarily due to challenging comparatives during the spring 2020 lockdown when many competitors were forced to close.

Home and Furniture sales demonstrated strength, driven by the successful transition to the Habitat brand and robust performance in the bedroom and upholstery categories. However, some categories experienced declines, as they had performed exceptionally well during the lockdown last year.

Overall, Sainsbury’s reported a 1.6% increase in both total and like-for-like sales, excluding fuel. The company’s online grocery sales experienced significant growth, skyrocketing by 29% and achieving a two-year growth rate of 142%. CEO Simon Roberts expressed confidence in the future, stating that they anticipate further normalization of customer shopping patterns, and Sainsbury’s is well-prepared to serve customers through their preferred shopping methods.

Useful links:
1. Retail Gazette – Sainsbury’s Tu Clothing sees sales surge
2. BBC News – Sainsbury’s reports surge in Tu Clothing sales