Secret Sales, a premium e-commerce fashion and lifestyle retailer, has achieved remarkable growth in the past year. The company recently announced that it has signed 75 new contracts with multi-brand retail groups and standalone brands, resulting in the launch of 687 new fashion, beauty, and homewares brands on its marketplace platform. This expansion has also led to a record-breaking number of 600,000 SKUs being launched in 2021. Additionally, Secret Sales has attracted a staggering 31 million unique shoppers to its marketplace.

These achievements highlight a shift in the retail industry’s approach to selling non-full-price inventory. Secret Sales provides brands with a platform to sell their excess inventory profitably in an upmarket environment. This not only allows brands to clear their surplus stock, but it also introduces new customers to their full-price channels through a GDPR compliant opt-in process.

Some notable brands that have joined Secret Sales include Tommy Hilfiger, Aquascutum, Regatta, Trespass, Hackett, Dsquared2, Diesel, Michael Kors, and Quiz Clothing. These additions further enhance Secret Sales’ lineup of luxury and premium brands, solidifying its position as a go-to destination for fashion-conscious shoppers.

In addition to expanding its brand portfolio, Secret Sales has formed partnerships with new multi-brand retail groups. This includes collaborations with global eyewear company Mondottica and worldwide timepiece designer and distributor Inter City Watch Company. These partnerships further enhance Secret Sales’ offering and provide shoppers with an even wider selection of products.

Chris Griffin, CEO of Secret Sales, expressed his excitement about the company’s rapid growth. He emphasized that Secret Sales has emerged as the largest marketplace for discount fashion in Europe. It is attracting numerous brands that seek a clean and profitable exit strategy for their non-full-price inventory. By embracing Secret Sales’ business model, these brands can sell their excess inventory in a sustainable manner.

The success of Secret Sales showcases its ability to adapt to the changing landscape of the retail industry. With its growing brand and product catalogue, the company is well-positioned to continue its upward trajectory and establish itself as a dominant player in the European discount fashion market.

Useful links relevant to the article:

1. Secret Sales website:
2. Secret Sales brand partners: