Selena Gomez, the well-known singer and actress, has recently made a significant announcement – the launch of her new beauty line, Rare Beauty. This exciting brand is set to make its debut in Sephora stores throughout the United States in the upcoming summer of 2020. Gomez shared the news with her massive following of 167 million Instagram followers, revealing that she has been working on this project for the past two years. While specific details regarding the products have not yet been revealed, a behind-the-scenes video from Rare Beauty gives us a glimpse of Gomez experimenting with foundation and lip colors.

In the accompanying video, Gomez expresses her vision for Rare Beauty, stating, “I believe Rare Beauty can transcend being just another beauty brand. I want everyone to stop comparing themselves to others and start embracing their own uniqueness.” This sentiment perfectly aligns with the brand’s mission, which is clearly outlined on their newly created Instagram account. The goal of Rare Beauty is to spark meaningful conversations centered around beauty, self-acceptance, and mental health. By offering support, services, and fostering genuine connections, the brand aims to combat feelings of loneliness and empower individuals.

Gomez now joins the ever-growing list of female celebrities who have ventured into the beauty industry. In 2019 alone, famous names like Kesha, Lady Gaga, Victoria Beckham, and Millie Bobby Brown all launched their own skincare or cosmetics brands. Meanwhile, veteran stars such as Kim Kardashian, Kylie Jenner, and Rihanna have successfully built their own beauty empires over the years.

With Gomez’s immense popularity and influential social media presence, her foray into the beauty industry is certain to make a significant impact. Anticipation is at an all-time high as fans eagerly await the release of Rare Beauty, filled with hope for its commitment to promoting self-acceptance and embracing authenticity. As the summer months approach, the beauty world is buzzing with excitement, eagerly awaiting what Gomez has in store for all of us.

Useful links:
Rare Beauty Official Website
Rare Beauty Instagram