French cosmetics retailer Sephora, owned by luxury conglomerate LVMH, is reportedly in discussions to acquire UK-based beauty e-commerce platform Feelunique.com. This proposed deal, estimated to be worth £132 million (152.8 million euros), would mark Sephora’s entry into the UK market, where it currently lacks physical stores and online presence.

Feelunique.com, which has been under Palamon Capital Partners’ ownership since 2012, saw an impressive sales growth of 26% to £103.5 million (120.02 million euros) in the fiscal year ending in March 2021. The company operates across 120 countries and maintains dedicated websites in the UK, France, Germany, Norway, China, and the United States. Earlier this year, there were rumors of e-commerce giant Asos potentially acquiring Feelunique.com, but these discussions did not materialize into a deal.

For Sephora, acquiring Feelunique.com would serve as a strategic move to strengthen its online presence on a global scale. In June, the company announced a partnership with German fashion e-tailer Zalando, which allowed Sephora’s products to be sold on Zalando’s platform.

Although confirmation of the Sephora-Feelunique.com deal is yet to be announced, it is expected to be revealed soon. Sephora has not provided any comments regarding these reports. If the acquisition is successful, it would provide Sephora with a solid foundation in the competitive UK beauty market and enable the company to expand its offerings to British consumers.

Links:
1. Sephora
2. Feelunique.com