ShowroomPrivé, the online event sales group, has experienced a remarkable increase in revenue of almost 13% in 2020. This growth can be attributed to the company’s efforts to expand its product range and attract new customers.

In 2020, ShowroomPrivé achieved annual sales of nearly €700 million, marking its best performance to date. This is a significant improvement from the €616 million generated in 2019. The company’s success continued in the fourth quarter, with sales growing by 23%, surpassing expectations.

One of the key factors contributing to ShowroomPrivé’s growth is its contemporary style positioning, which appeals to digitally-savvy women. The company’s addition of new brands in the fashion, home decoration, and beauty categories has also had a positive impact on its sales. Furthermore, ShowroomPrivé’s marketing campaigns have successfully attracted new customers, further driving its revenue growth.

ShowroomPrivé has also made significant improvements in its inventory management by implementing greater selectivity and adopting drop-shipping. The company’s performance plan, implemented from 2018 to 2020, focused on optimizing processes, streamlining logistics, and reducing costs. These initiatives have played a crucial role in ShowroomPrivé’s success.

As a result of its strong performance, ShowroomPrivé has revised its EBITDA guidance, now expecting it to exceed €40 million, up from the previous forecast of over €30 million.

This achievement is particularly noteworthy for ShowroomPrivé, considering the disappointing financial results in previous years. To address this, the company implemented a zero-base strategy in 2019, focusing on finance, operations, and product range. ShowroomPrivé gradually improved the quality of its catalog while maintaining strict control over its variable-cost margin to eliminate unprofitable sales.

Looking ahead, ShowroomPrivé is optimistic about its future prospects. The company believes it has significantly strengthened its fundamentals and intends to continue creating value within the online shopping market. The COVID-19 pandemic has accelerated the shift towards online shopping, creating favorable conditions for ShowroomPrivé’s growth.

The French e-commerce federation reported a 29% increase in online sales of consumer goods to households in 2020, indicating further growth potential in the online retail sector. With its current workforce of 822 employees, ShowroomPrivé is well-positioned to capitalize on this trend and expand its business even further.

With its impressive revenue performance and positive outlook, ShowroomPrivé is proving its resilience and success as a leading player in the online retail industry.

Useful links:
ShowroomPrivé Official Website
French E-Commerce Federation Official Website