Singer Halsey is making her mark on the beauty industry with the launch of her own makeup brand, About-Face. The multidimensional color beauty brand is scheduled to launch on January 25, exclusively through its website This highly-anticipated debut collection will consist of 10 product categories and a total of 40 SKUs, divided into three distinct franchises.

One of the standout ranges from About-Face is the signature Light Lock collection, which features face highlighters. These products are sure to give a radiant and luminous glow to the skin. In addition to the Light Lock range, the collection will also include the Matte line, offering eye pencils, liquid lipsticks, and eye paints in captivating and vibrant colors. To complete the launch, the brand is introducing Shadowsticks, a versatile cream eyeshadow crayon that can be used as a liner or on the lids. These Shadowsticks come in soft pearly pastels as well as intense matte velvet shades, providing endless possibilities for creative eye looks.

As the founder and chief creative officer of About-Face, Halsey wants to challenge the traditional beauty industry and redefine beauty norms. She believes that makeup is an art form and should be about embracing imperfections and happy accidents, rather than striving for a specific ideal of perfection. Halsey’s vision for the brand is to celebrate inclusivity, acceptance, experimentation, and the democratization of beauty for people of all identities. Drawing inspiration from music, fashion, and art, she aims to create products that are not only visually stunning but also performance-driven.

About-Face products will initially be available for direct-to-consumer purchase in the United States, Canada, the United Kingdom, and Europe, allowing fans from across the globe to access the brand’s innovative and inclusive offerings. And it doesn’t stop there! The brand’s next exciting drop will be the Anti-Valentine’s Day collection, a limited-edition matte lip range set to launch in early February 2021. With About-Face, Halsey is truly making her mark and leaving a lasting impression in the beauty industry.

For more information about About-Face and to stay updated on their latest releases, visit their official website here. To get a sneak peek of their debut collection and see the amazing products for yourself, check out their website on January 25th.