In an exciting and unprecedented partnership, Kim Kardashian’s popular underwear brand, SKIMS, has officially become the underwear partner of the NBA, WNBA, and USA Basketball. This groundbreaking multiyear deal not only solidifies SKIMS’ position in the athletic world but also opens up new opportunities for both brands to thrive.

SKIMS has quickly made a name for itself with its high-quality and inclusive underwear and shapewear collections. In fact, the brand was recently valued at an impressive $4 billion, showcasing its immense success and growing influence. Just last week, SKIMS made headlines with the release of its first-ever men’s collection, which featured NBA All-Star Shai Gilgeous-Alexander. Now, with the partnership with the NBA, SKIMS is further establishing its presence in the market and setting new standards for underwear brands.

As part of this collaboration, SKIMS will receive increased media exposure on the NBA and WNBA’s platforms, giving the brand an even wider reach and visibility. The strategic placement of SKIMS on-court virtual ads during national broadcasts of NBA and WNBA games will undoubtedly attract new customers and strengthen the brand’s association with the sporting world.

Both SKIMS and the NBA have exciting plans for collaborations at upcoming signature events, including the highly anticipated NBA All-Star weekend. This will be a perfect opportunity for SKIMS to showcase its stylish and comfortable underwear to a global audience. Additionally, the brands are joining forces for the first inaugural in-season tournament in December, which will further elevate SKIMS’ presence in the athletic community.

Since its launch in 2019, SKIMS has experienced remarkable growth and expansion. What initially began as a shapewear brand offering bodysuits and boy shorts has now expanded into a full range of loungewear, including pajamas and sweatpants. This evolution has allowed SKIMS to cater to a wider customer base and establish itself as a go-to brand for all things underwear and loungewear.

The brand’s innovative approach and immense potential have not gone unnoticed in the investment community. Recently, SKIMS successfully closed a $270 million funding round led by Wellington Management, which demonstrates a strong belief in the brand’s future growth and success. This investment paves the way for even more exciting collaborations and expansions for SKIMS in the future.

The partnership between SKIMS and the NBA is undeniably powerful and filled with endless possibilities. Both brands are iconic names in their respective industries, and their collaboration promises to bring forth unique products, events, and experiences for fans to look forward to. The future is unbelievably bright for SKIMS and the NBA with this collaboration, as it will propel both entities to new heights of creativity and success.

In conclusion, the NBA’s decision to select SKIMS as its official underwear partner is a testament to the brand’s reputation and commitment to quality. This partnership will undoubtedly catapult SKIMS to new heights and solidify its position as a leader in the underwear and loungewear market. With increased exposure and opportunities for collaborations, SKIMS and the NBA have an exciting future ahead.