Snowleader, the renowned French outdoor apparel and equipment e-tailer, has recently signed a license deal with K2 to take over the design, production, and distribution of the prestigious French mountaineering brand Eider in Europe. This collaboration represents an exciting new chapter for Eider, following its acquisition by South Korean group K2 in January 2020.

Recognizing the demand for Eider among its customer base, Snowleader saw an opportunity to fill a gap in the market. Founder and CEO of Snowleader, Thomas Rouault, emphasized the significance of reintroducing the brand to cater to more mature consumers who appreciate classic styles and timeless designs. The ultimate goal is to rejuvenate and breathe new life into the renowned French label.

Starting with a focus on skiwear and resort products, Snowleader will launch the first collection in collaboration with Eider. This will be followed by the introduction of an outdoor and trekking range in Spring/Summer 2023. To ensure accessibility for outdoor enthusiasts, Snowleader has adopted a direct-to-consumer approach, exclusively distributing Eider through its e-shop.

The license agreement between Snowleader and K2 aligns with Snowleader’s growth strategy of evolving into a multi-brand business. With its headquarters and logistics hub in Epagny Metz-Tessy, France, Snowleader plans to expand its product range by introducing its own brands, signing additional license or distribution agreements, and exploring the possibility of acquiring stakes in existing brands. Currently, Snowleader offers products from over 400 brands on its e-shop and operates physical stores in Annecy, Chamonix, and Lyon.

In the fiscal year ending in March, Snowleader generated an impressive revenue of €55 million. Through the addition of the Eider license, Snowleader aims to further strengthen its position in the European market and provide outdoor enthusiasts with top-notch and reliable products. This partnership serves as a testament to Snowleader’s unwavering commitment to offering a comprehensive range of outdoor apparel and equipment, catering to the diverse needs of its customers.

Useful Links:
Snowleader About Us
Eider Official Website