Sosandar, the popular womenswear brand, has recently made a surprising move by joining forces with UK supermarket giant Sainsbury’s to sell its products. This marks a significant shift for Sosandar, as the brand has previously operated exclusively through its own webstore. However, the company has already established successful partnerships with retailers such as John Lewis, M&S, Next, JD Williams, and Very online.

Under the new wholesale agreement, Sosandar will introduce a curated selection of its products on Sainsbury’s online platform in 2023, with plans to expand to selected physical stores later in the year. This collaboration holds great significance for both Sosandar and Sainsbury’s. Sainsbury’s is already a well-known fashion retailer in the UK, thanks to its thriving Tu Clothing brand. By incorporating Sosandar’s mid-market label, which offers fashionable yet affordable options, Sainsbury’s strengthens its fashion offering and diversifies its range of products.

For Sosandar, this partnership presents an excellent opportunity to reach a larger customer base and increase brand awareness among its target demographic. Additionally, this collaboration allows Sosandar to establish itself as an omnichannel retailer, utilizing a more diversified route to market. The brand’s previous partnerships have proven immensely successful, with record-breaking sales in the third quarter of the year. Co-CEOs Ali Hall and Julie Lavington are confident that becoming an omnichannel business will enhance brand equity, drive sales growth, and expand market share.

Initially, Sainsbury’s will offer a selection of Sosandar’s best-selling styles, including accessories. This will enable customers to explore and purchase Sosandar’s unique and diverse products in a new retail environment. Moreover, this collaboration exemplifies Sainsbury’s commitment to partnering with fashion brands and providing customers with a broader range of choices.

In summary, the collaboration between Sosandar and Sainsbury’s represents a strategic move for both brands. By joining forces, they aim to take advantage of new market opportunities, enhance their brand presence, and drive sales and profitability. This partnership is a significant expansion for Sainsbury’s fashion offering and allows Sosandar to tap into a wider customer base. The future looks bright for this collaborative venture.

Useful links:
Sosandar Official Website
Sainsbury’s Official Website