Sosandar, the rapidly growing online retailer specializing in women’s clothing, has announced impressive sales growth for the three-month period ending on December 31st. Revenue soared by 30% compared to the previous year, reaching a total of £11.6 million. This marks the fifth consecutive quarter in which the company has achieved profitability. The growth can be attributed to strong sales across all channels, as well as a new record for third-party partnerships.

Despite inflationary pressures, Sosandar managed to counter price increases by experiencing an 11% increase in average order values compared to the previous year. This amounted to more than £106 per order. The company attributes this increase to customers purchasing higher-priced items such as outerwear, tailoring, and occasionwear.

Another positive development for Sosandar is the improvement of its gross margin. In the most recent quarter, the gross margin stood at 56.8%, higher than the previous year’s margin of 55.8%. Additionally, this figure outperformed the margin achieved during the first half of the financial year, which was 54.4%. Sosandar credits this improvement to its unique product offering, effective marketing strategy, and growing brand awareness among its target market. The company’s swift development of specific product categories has resonated well with customers, resulting in all identified lines either meeting or exceeding management expectations.

During the third quarter, Sosandar experienced growth across every product category, with knitwear, formal tailoring, coats, and partywear performing exceptionally well during the winter season. Despite challenges faced by the wider retail industry, Sosandar’s performance indicates that its strategy is on track.

Ali Hall and Julie Lavington, the Co-CEOs of Sosandar, expressed their satisfaction with the company’s performance. They stated, “We are delighted to report another record trading performance. The momentum built in the first half of the year has continued.” They attributed this success to strategic initiatives that resulted in a record number of visits to during the quarter. They also highlighted customers’ willingness to invest in higher-value items throughout the winter season. Sosandar’s agile business model, expanded product range, and increasing brand awareness have allowed the company to deliver what its customers want. Despite the challenging macroeconomic environment, Sosandar remains confident that its differentiated model can achieve sustained profitable growth.

Furthermore, Sosandar’s strength and wide product range have been recognized by third-party retailers, opening up new opportunities for growth across different sales channels and territories. The company is excited about these prospects and looks forward to capitalizing on them.

Useful links:
1. Sosandar Official Website
2. Retail Gazette – News on the Retail Industry