Sosandar, the rapidly growing womenswear brand in the UK, continues to surpass expectations as it maintains its strong momentum. The brand’s latest quarterly performance solidifies its position as one of the fastest-growing fashion brands in the country. Sosandar reported an impressive revenue of £14.3 million for the quarter, representing a 23% increase compared to the previous year.

In addition, the company’s gross margin expanded, reaching 58.3% compared to 56.8% the previous year. Excluding the increase in wholesale, the like-for-like gross margin stood at 60.7%, marking a significant improvement from 57.3% twelve months ago. Sosandar had previously announced strong performance in October and November, and this positive trend continued throughout the crucial Christmas month.

The lead-up to Christmas was especially successful for Sosandar, with exceptionally strong sales in various categories, including partywear, dresses, tailoring, knitwear, and smart trousers. The brand’s strategic decision to prioritize margin growth and reduce promotional activity has paid off, resulting in a tangible improvement in gross margin.

Despite its current success, Sosandar still has exciting growth opportunities on the horizon. The brand plans to open its first store in the UK this spring, further driving sales through its own website and app, strengthening its relationships with third-party partners, and expanding its international strategy following successful launches in Australia and Canada.

The company’s performance in FY24 confirms the effectiveness of its strategy to expand the Sosandar brand to a wider customer base in the UK and globally. The ultimate goal is to achieve revenues of over £100 million and a pre-tax profit margin of at least 10% in the medium term. Sosandar remains on track to meet market expectations for the current financial year and expects the strong momentum to continue in the final quarter. The projected revenue for the year ending 31 March 2024 is £46.8 million, with a pre-tax profit of £0.1 million.

To learn more about Sosandar’s impressive growth and performance, you can visit their official website [link] and explore their latest collections and offerings. Additionally, if you’re interested in the fashion industry and want to stay updated with all the latest trends and developments, you can check out this industry-leading fashion news website [link], offering comprehensive coverage and insights.