The popular sportswear brand Gymshark is reportedly considering going public and listing on the stock market in London. Founder Ben Francis, along with private equity investors, has started discussions with banks and investors about the possibility of an initial public offering (IPO) in the future. Gymshark has seen significant growth in recent years, reaching a valuation of over £1 billion just over a year ago. Although a listing is not imminent and talks are still in the early stages, the company’s value could increase substantially by the time it goes public.

Gymshark was established by Ben Francis in 2012, starting from the garage of his parents’ home. The brand has since expanded its presence to more than 130 countries, gaining popularity particularly among Millennials. In an effort to diversify its product portfolio, Gymshark plans to offer a broader range of health-related products to cater to its customer base. In the year leading up to July, the company generated revenue of over £400 million, achieving a 50% year-on-year increase. Its largest market is the US, followed by the UK.

According to sources, an official announcement about Gymshark’s stock market listing could be made in the coming months. However, concerns about the recent decline in share prices of digital businesses like ASOS, Boohoo, and THG may temper excitement for an immediate listing. Ben Francis, the controlling shareholder of the company, took on the role of CEO from Steve Hewitt to lead Gymshark’s expansion efforts and compete with industry giants such as Nike and Adidas. In a recent discussion with executives from Goldman Sachs, Francis shared his aspirations for Gymshark to become a leading fitness brand, promoting both physical and mental well-being for its customers.

Interestingly, Francis has voiced less concern about competition from established market leaders and is more worried about up-and-coming newcomers who could replicate his success by starting their own mega-brands from their bedrooms.

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