Stella McCartney has recently announced a long-term global kidswear licensing agreement with Italian brand Simonetta. The partnership entails Simonetta being responsible for the development, manufacturing, and distribution of Stella McCartney Kids, beginning from the upcoming Spring/Summer 2022 season. This significant collaboration is expected to drive rapid growth for Stella McCartney’s children’s business.

Simonetta, renowned for its own label and partnerships with other brands, regards this deal as a major step in expanding its own business. The company recognizes the immense potential and opportunity that this collaboration presents.

The decision to collaborate with Simonetta aligns perfectly with Stella McCartney’s strong connections to Italian manufacturers. Additionally, the kidswear collection will uphold the sustainability values that are integral to the overall Stella McCartney brand.

The agreement encompasses a wide range of products, catering to children from newborns up to the age of 16. The collection will be available in both multi-brand stores and Stella McCartney’s own retail outlets.

CEO of Stella McCartney, Gabriele Maggio, expressed great excitement about the partnership, stating, “This new collaboration with Simonetta will elevate Stella McCartney Kids to new heights by combining a high level of expertise and knowledge in the category, ultimately increasing the brand’s position and growth potential across international markets.”

Through this alliance with Simonetta, Stella McCartney Kids aims to strengthen its presence in the global kidswear market and expand its audience reach. This strategic partnership sets the stage for a promising future for both brands and underscores the ongoing growth of sustainable fashion in the industry.

Useful links:
Stella McCartney Kids Wear Commitment
Simonetta Official Website