Online marketplace and resale platform StockX is making its mark in the beauty industry with a collaboration between cosmetics brand Revlon and rapper Megan Thee Stallion. This exciting partnership will see the launch of the limited-edition Hot Girl Sunset Collection, exclusively available through StockX’s DropX direct-to-consumer model. It is worth noting that this is StockX’s first venture into the beauty category.

The Hot Girl Sunset Collection is a four-piece makeup set that includes a 10-shade face and eye palette inspired by the vibrant colors of the sunset, along with faux lashes, gloss, and a makeup bag emblazoned with the words “Hot Girl.” What makes this collection even more captivating is the anime-inspired image of Megan Thee Stallion, donning a cowboy hat and wielding a fantastical sword. With only 450 sets available, priced at a minimum of $40, it is expected to sell out quickly.

Revlon appointed Megan Thee Stallion as its brand ambassador in August 2020, and their partnership has created immense anticipation for this unique collection. Chandra Coleman Harris, Revlon’s General Manager, stated that StockX is the perfect platform for launching the Hot Girl Sunset Collection due to its cultural significance. The dynamic marketplace of StockX perfectly aligns with Revlon’s brand DNA and the dedicated fanbase of Megan Thee Stallion.

The launch of the Hot Girl Sunset Collection exemplifies StockX’s vision for hyper-limited-edition and exclusive drops, which was introduced through its DropX model in mid-2020, alongside its existing IPO model. This collaboration with Megan Thee Stallion, who is currently dominating conversations in the music industry, solidifies StockX’s reputation as the go-to destination for exclusive and relevant products.

This entry into the beauty category is just another successful expansion for StockX. The platform has already made waves in a variety of product categories, including streetwear, handbags, watches, collectibles, and most recently, electronics. Diversifying its categories and expanding globally are key strategic priorities for StockX. With a valuation of $3.8 billion following a funding round in April 2021, StockX aims to continue growing its core business while exploring new markets and categories. With a presence in over 200 countries and territories and a dedicated team of more than 1,000 employees across 14 offices and authentication centers worldwide, StockX is well-positioned for ongoing success.

For more information on the Hot Girl Sunset Collection, visit StockX’s official website here. To explore Revlon’s range of beauty products, visit their website here.