StockX, the popular sneaker resale platform, recently published a report shedding light on the remarkable growth of the women’s sneaker market. Five years since its launch in February 2016, StockX has experienced an astounding 1,500-fold increase in the sales of women’s sneakers. This surge in popularity has even surpassed the growth rate of men’s sneakers. The platform now sells the same number of women’s sneakers within a mere four hours as it did in the entire year of 2016.

In particular, StockX emphasized the soaring demand for women’s exclusive Jordans. The platform witnessed the sale of over 250,000 pairs of these highly sought-after sneakers globally in 2020, marking a significant 120% increase from the previous year. Among the top-selling female sneaker models on StockX were the Jordan 1 Retro High Satin Snake Chicago, the Jordan 1 Mid SE Multi-Color, and the Jordan 1 Retro High Lucky Green. These sneakers exemplify the enduring popularity of the Jordan 1 silhouette, which has consistently been the most traded Jordan model across genders since StockX’s inception.

Furthermore, StockX revealed interesting insights into changes within the sneaker resale landscape, specifically with regard to brands and silhouettes. Nike Air Max experienced a staggering 800% increase in market share between 2016 and 2020, while Adidas Ultraboost saw an 80% decline over the same period. Another notable trend is the surge in the number of Nike Dunks within the top 1,000 sneakers on the platform, which rose by 25 times in the past five years. Conversely, the number of LeBrons fell by 60%. Additionally, the average resale price of Yeezy 350s witnessed a significant drop of nearly 50% from $611 in 2016 to $330 in 2020.

StockX also provided valuable information about counterfeit sneakers, analyzing the most popular fakes in 2016 versus 2020. Five years ago, the most commonly counterfeited models were the Adidas Yeezy Boost 350 V2 Beluga, the Jordan 1 Retro Bred “Banned” (2016), and the Jordan 11 Retro Space Jam (2016). However, in 2020, the three most popular models among counterfeiters were women’s exclusives: the Jordan 1 Retro High Off-White Chicago, the Jordan 1 Retro High Travis Scott, and the Jordan 4 Retro Off-White Sail.

With the continuous expansion of the resale market, StockX’s success has grown exponentially. The platform now boasts over 900,000 lifetime sellers and offers in-house authentication services. In terms of product listings, StockX has come a long way since its humble beginnings in 2016, with over 120,000 products from more than 500 different brands. This growth is a testament to StockX’s evolution and its position as a dominant player in the sneaker resale market.

Useful Links:
StockX Official Website
Business of Fashion Article on StockX’s Impact on the Sneaker Market