In the aftermath of Jacob Blake’s tragic shooting in Kenosha, Wisconsin, consumer interest in supporting Black-owned businesses has surged. Social media platforms, specially Twitter, have become a hub for users seeking recommendations on Black-owned businesses in the area. Additionally, searches for the term “Black-owned businesses” have seen a spike on Google Trends. This surge in interest mirrors the increase in sales and searches for Black-owned businesses that occurred after the death of George Floyd in May, as consumers sought to demonstrate their support for the Black community.

Recognizing this newfound consumer interest, several retailers have taken action. Companies such as Boots, Farfetch, and Etsy have made efforts to collaborate with Black-owned businesses. Target, in an internal memo, committed to sourcing and designing more products from Black creators, designers, vendors, agencies, contractors, and suppliers. Furthermore, Target has made it easier for shoppers to identify Black-owned products on their website by implementing a special badge.

In the wake of George Floyd’s death, dedicated days encouraging consumers to support Black-owned businesses have emerged in the US and UK. One example is Black Pound Day, a recurring monthly event in the UK, which has successfully generated over £80,000 ($100,000) in its first two iterations. This event encourages consumers to purchase from Black-owned businesses and share their purchases on social media. UK business owners reported a significant increase in sales, with some experiencing a two- to four-fold multiplication in June compared to pre-Black Lives Matter protests.

Retailers have also extended offers to stock products from Black-owned businesses and support young Black founders and professionals. Boots, Farfetch, and Etsy have all struck deals with Black-owned businesses to feature their products in their inventory. Amazon even created a page that enables shoppers to specifically filter for products from Black-owned businesses. Farfetch launched a “Black designers” filter on their website, which has been performing well. Etsy’s “Black-owned shops” vertical has been one of their top-performing pages, and Wolf & Badger is considering implementing a similar feature based on customer inquiries.

The support for Black-owned businesses has led to significant growth in many cases. For instance, AAKS, a Black-owned clothing line, witnessed its sales triple within a month after being featured as a business to support by prominent publications. Consequently, larger retailers have approached the brand with an interest in stocking their products. In some instances, the support has not only come from Black consumers but also from non-Black consumers who feel compelled to show their support and purchase products from Black-owned businesses.

The increased focus on racial inequality and social justice has prompted consumers to be more mindful of how they spend their money. By supporting Black-owned businesses, consumers can contribute to the creation of more equitable and inclusive economies. The interest shown by retailers in collaborating with Black-owned businesses further emphasizes the importance of these establishments and their impact on the retail industry. Overall, this surge in support for Black-owned businesses signifies a significant step towards establishing a more diverse and inclusive marketplace.

Useful Links:
1. Black Owned Business Directory: This directory provides a comprehensive list of Black-owned businesses across various industries, making it easier for consumers to support them.
2. Black-Owned Businesses to Support After George Floyd’s Death: This article offers a selection of Black-owned businesses to support in the aftermath of George Floyd’s death, providing consumers with options to contribute positively.