Swirl, a SaaS platform that provides live video shopping software, has recently raised $250,000 in a pre-seed funding round. The funding was led by strategic investors and angels from various regions, including the US, Singapore, Middle-East, and Europe. This injection of funds will allow Swirl, based in the UK, to further its mission of revolutionizing e-commerce by bringing the in-store shopping experience online.

Video shopping technology has gained significant traction, particularly during the pandemic, as retailers recognized its effectiveness. Swirl has seen a remarkable 300% increase in quarterly revenues this year, highlighting the rapid growth in the video shopping sector. Building on this momentum, Swirl aims to expand into multiple categories beyond e-commerce. The company has set the ambitious goal of establishing its presence in the US and European markets by early 2022, with the aim of becoming one of the top five businesses in the experiential technology sector.

The newly secured funds will support Swirl in optimizing its multi-cloud video commerce technology platform, enabling retailers to offer an immersive video shopping experience to a global audience through their in-store associates. Kaizad Hansotia, the founder and CEO of Swirl, believes that live commerce will bridge the gap between online and offline shopping, driving sales. Swirl’s mission is to empower brands worldwide with experiential technology, engaging more customers, shortening the purchase journey, and accelerating online sales. This real-time virtual shopping experience benefits both direct-to-consumer brands and retail enterprises.

Already boasting an impressive client portfolio that includes Unlimited Fashion by Arvind, Ivana Helsinki, Giva, and Zariin, Swirl is well-positioned to continue its rapid expansion and establish itself as a leader in the experiential technology sector. By leveraging live video shopping, Swirl is transforming the way consumers engage with brands and enhancing the online shopping experience by making it more engaging, interactive, and human.

Useful links:
1. Swirl’s official website: https://www.swirlvideo.com/
2. Insights on the rise of video shopping technology: https://www.forbes.com/sites/walterloeb/2021/03/29/the-rise-of-video-shopping-why-is-it-so-effective/?sh=1e2f253259ce