Téthys Invest, a company owned by the Bettencourt-Meyers family, has made its first foray into the fashion industry by acquiring a stake in the popular French fashion label, Sézane. The Bettencourt family is well-known as the majority shareholder of beauty giant L’Oréal. As a minority shareholder in Sézane, Téthys Invest aims to support the brand’s growth and success in the competitive fashion market.

The financial details of the transaction have not been disclosed, but it has been confirmed that General Atlantic, a shareholder since 2018, will also participate in this financing round. General Atlantic had previously acquired a 45% stake in Sézane, while Summit Partners, an American investment fund, had a 20% stake in 2015 before it was later acquired by General Atlantic. With the combined support of Téthys Invest and General Atlantic, Sézane is well-positioned for further expansion.

Sézane, founded in 2013 by Morgane Sézalory and Thibault Lougnon, has achieved remarkable success as a digitally native brand. The company has leveraged its online community to build its business and has successfully expanded its reach through physical stores. Presently, Sézane has 12 physical stores known as “apartments” in France, as well as in international locations such as New York, London, and Madrid. The brand also experiments with pop-up stores in different cities to test new markets.

One of the key drivers of Sézane’s success has been its commitment to sustainability and ethical practices. The brand is certified as a B-Corp and generates over 80% of its sales online. Although the exact turnover figures have not been disclosed, Sézane reports significant growth. In 2021, following Téthys Invest’s entry into the company’s capital, French newspaper Les Echos reported a turnover of €250 million.

The partnership with Téthys Invest and General Atlantic will provide Sézane with valuable support, resources, and expertise to continue its growth both digitally and offline. With its stylish and sustainably-made clothing, Sézane is expected to strengthen its presence in the fashion market and further captivate consumers.

Useful links:
1. Sézane Official Website
2. General Atlantic Official Website