The Bias Cut, a leading women’s fashion platform, is seeking investment through crowdfunding platform Seedrs. This innovative platform aims to celebrate women of all ages, with a particular focus on the underserved 40+ market. Recognizing the growing demand for age-inclusive fashion, The Bias Cut is dedicated to driving change in the industry.

The funds raised through crowdfunding will be crucial in supporting the community-driven values of the business. The platform plans to expand and enhance its website, create more content to attract and engage new audiences, collaborate with VIPs, and further develop the Jacynth London brand. Additionally, The Bias Cut aims to introduce wider size ranges, strengthen its team, and establish a fulfillment center.

Founded by Jacynth Bassett in 2016, The Bias Cut has experienced impressive growth year after year. In fact, the platform’s annual gross profit increased by a remarkable 199% from 2021 to 2022, with a 17% growth in revenue during the same period. Q4 of 2022 alone saw a 26% year-on-year rise in turnover, indicating the brand’s strong performance. Furthermore, The Bias Cut boasts a low return rate of only 13%.

A survey conducted among The Bias Cut’s customer base in 2022 revealed that the brand’s success is attributed to its age-inclusive ethos, contemporary brand offerings, product quality, and the use of models of different ages in brand imagery. These aspects resonated with customers, showcasing the platform’s dedication to addressing the diverse needs of women in the fashion industry.

Investing in The Bias Cut’s crowdfunding campaign presents a unique opportunity to support a fashion platform that challenges age stereotypes and provides a wide range of stylish options for women of all ages. By contributing to this campaign, investors not only have the chance to be a part of the brand’s growth and success, but also to contribute to the future of age-inclusive fashion.

Useful links:

1. The Bias Cut Official Website: Explore The Bias Cut’s premium womenswear shopping platform and learn more about their mission.
2. Seedrs Crowdfunding Platform: Discover Seedrs, the crowdfunding platform where The Bias Cut is launching its investment round.