The Own Studio, a specialist in bridal fashion, has recently expanded its offerings to include a ready-to-wear (RTW) collection. To showcase this new line, the brand has opened a concept store. The decision to launch the Contemporary Collection was driven by the evolving bridal trends in the wake of the pandemic. This collection consists of 10 pieces that embody the “new now” of wedding dressing, emphasizing sleek, modern, and re-wearable styles. Rosie Williams and Jess Kaye, the designers behind the brand, have noticed a significant increase of 200% in inquiries for ready-to-wear options. This surge in interest highlights women’s desire for versatile and time-efficient alternatives for their wedding wardrobe.

With the growing number of women opting for smaller, more intimate weddings and eschewing traditional extravagant wedding dress styles, The Own Studio saw an opportunity to cater to this audience by entering the ready-to-wear market. Williams and Kaye believe that bridal ready-to-wear will resonate with modern brides. The Contemporary Collection pays careful attention to detail, incorporating elements such as backless styles, sheer straps, delicate buttons, and feather trims to create sexy, confident, and sophisticated silhouettes. The designs are intended not only for the wedding day but also to be cherished as luxury wardrobe staples for various occasions, from holidays to black tie events.

The Covid-19 pandemic has disrupted countless wedding plans, leading to cancellations and rescheduling. Consequently, The Own Studio has witnessed a shift in wedding timelines, with events that used to take years to plan now happening within weeks. The launch of the RTW collection aligns with the unveiling of the brand’s first concept store, situated in the trendy neighborhood of Shoreditch. The store is thoughtfully designed to resemble a quintessential London apartment, complete with luxury lounge areas, mid-century furniture, and modernist artwork, alongside the brand’s design studio. This concept space offers a curated selection of fashion, art, interiors, wedding and evening wear, personally handpicked by the founders.

In addition to the new collection and concept store, The Own Studio has introduced an accessories line that includes jewelry from renowned brands Alighieri and Completedworks. The store also presents a carefully curated selection of pre-owned shoes from luxury labels like Prada, Gucci, Jimmy Choo, Manolo Blahnik, and Neous. With this comprehensive offering, customers can conveniently shop for their entire wedding wardrobe in one location.

The Own Studio’s entry into the ready-to-wear market and the establishment of its concept store in Shoreditch signify a departure from the traditional wedding dress sector. The brand’s goal is to cater to modern women seeking contemporary and re-wearable options for their wedding attire. With its unwavering commitment to quality, innovative design, and versatility, The Own Studio is well-positioned to capture the growing market of brides-to-be looking for a fresh approach to their wedding dressing.

Useful Links:
1) The Own Studio Website
2) Shoreditch Design Triangle