In 2019, the beauty industry experienced a notable surge in the popularity of vegan beauty brands and products. This significant trend was driven by a growing demand from socially-conscious consumers who are actively seeking animal product-free options for their beauty routines.

CeraVe, a major player in the skincare industry, has already been offering vegan products in multiple countries, including the UK. However, the brand recently announced its plans to further enhance its vegan-friendly offerings in the United States and Canada. CeraVe aims to become over 90 percent vegan by 2021 by replacing an ingredient derived from sheep’s wool with a vegan alternative. This commitment underscores the brand’s dedication to meeting the demands of vegan consumers.

Dermablend Professional, another brand under the L’Oréal umbrella, achieved certification from PETA as a cruelty-free brand this year. Additionally, the company stated its commitment to removing animal-derived ingredients from its formulations, making all its products 100% vegan. This move reflects the company’s understanding of the preferences of consumers who are increasingly seeking brands that align with their values.

Avon, a leading beauty company, also embraced veganism by launching ‘The Distillery’ in September. This five-piece skincare collection is not only free from animal products but also incorporates low-water formulas and prioritizes the use of recyclable packaging whenever possible. Avon’s dive into veganism highlights the industry-wide shift in attitudes towards animal-derived ingredients.

In addition to established brands expanding their vegan offerings, 2019 also witnessed the rise of new vegan beauty brands. Millie Bobby Brown, known for her role in “Stranger Things,” introduced her line called ‘Florence By Mills’ which offers vegan skincare and makeup products aimed at a young and socially-conscious audience. Kesha also launched her label, ‘Kesha Rose Beauty,’ with a focus on cruelty-free and vegan options. Both brands quickly gained popularity among consumers, further demonstrating the growing demand for vegan beauty products.

The emergence of these new vegan beauty brands, along with the efforts of established companies to expand their vegan offerings, signifies the increasing popularity of this trend in the beauty industry. This shift reflects consumers’ desire for ethical and sustainable choices when it comes to their beauty routines.

As we enter a new year, it is clear that vegan beauty is not just a passing fad. Brands are recognizing the importance of catering to the needs and values of socially-conscious consumers by providing them with high-quality, animal product-free options. The trend towards veganism in the beauty industry not only benefits consumers but also contributes to a more sustainable and cruelty-free future.

Useful links:
1. CeraVe UK website
2. PETA website