The Rolling Stones have recently made a bold move to expand their merchandise sales by launching a global e-commerce shop with a 360° virtual experience. This comes at a time when their physical store, RS No.9 Carnaby, had just opened before the second wave of the Covid-19 pandemic took hold around the world.

With many countries under lockdown and restrictions, the virtual store provides an opportunity for customers to shop from anywhere in the world. The 360° virtual experience allows users to explore the store from the comfort of their own homes, offering a seamless shopping journey over the store’s two floors. Users can even visit the sound booth room, where exclusive collaboration pieces such as the Stutterheim rain Mac are featured.

In addition to the physical merchandise available at the store, the virtual shop also offers the “fashion forward” AW20 collection for both men and women. This collection draws inspiration from workwear and highlights the popular athleisure trend. The virtual store also includes a selection of childrenswear, accessories, and Christmas baubles, catering to a wide range of customers.

To enhance the virtual shopping experience, the website provides insights into the artistic history of the physical store’s location on Carnaby Street. Visitors can enjoy insider anecdotes about the architecture and design features, which further immerses them in the brand’s rich heritage.

Even though the current English lockdown prevents customers from physically visiting RS No.9 Carnaby, the virtual experience ensures that fans and shoppers can still engage with The Rolling Stones’ merchandise and iconic brand. This strategic move demonstrates the band’s dedication to reaching a global audience and their ability to adapt to the challenges posed by the ongoing pandemic.

The Rolling Stones have always been pioneers in the music industry, and now they are pushing boundaries in the retail space as well. The launch of the 360° virtual experience showcases their innovative approach and commitment to providing a unique and accessible shopping experience for their fans.

Useful links:
– Rolling Stones Official Online Store:
– RS No.9 Carnaby Official Website: