Luxury fashion label The Row, which was founded by Mary Kate and Ashley Olsen, has recently expanded its offerings with a new childrenswear collection. The debut collection, featured in W Magazine’s Volume 5 ‘The Originals’ Issue, focuses on vibrant Italian cashmere separates that are designed to be genderless and comfortable.

The Olsen sisters prioritized practicality, ease, and comfort when designing the collection. They made sure that the garments were easy to put on and take off by eliminating zippers, buttons, and laces. The range includes cashmere pants, crewnecks, belted cardigans, hats, and more, catering to children between the ages of two and ten. The prices of the pieces range from $390 to $790.

Speaking about the inspiration behind the collection, Mary-Kate Olsen stated that practicality, ease, and comfort are essential aspects to consider when designing clothes for children. The brand had previously created personalized cashmere onesie and blanket sets for friends who had children, and the positive response to those items prompted them to explore childrenswear further.

In addition to creating stylish and comfortable clothing for children, The Row has integrated a philanthropic element into the collection. Proceeds from the sales will be donated to charities in Los Angeles, New York, and London, where The Row has flagship stores. The brand aims to support children’s health, education, and overall well-being through these charitable donations.

This expansion into childrenswear is not the first time The Row has extended its categories. In October 2018, the brand entered the menswear market with its first comprehensive collection. The expansion into childrenswear demonstrates The Row’s commitment to creating timeless and luxurious pieces that cater to various demographics.

With its emphasis on comfort, functionality, and philanthropy, The Row’s childrenswear collection is expected to resonate well with fashion-forward parents who are seeking high-quality and stylish options for their little ones.

Here are two useful links related to the topic:

1. The Row Official Website: Visit The Row’s official website to explore their latest collections, including their childrenswear line.

2. W Magazine: Learn more about W Magazine, where The Row’s childrenswear collection was featured in their Volume 5 ‘The Originals’ Issue.