Tiger of Sweden, a renowned fashion house, is celebrating its 120th anniversary this year and is preparing for global growth by adding key executives to its leadership team. The company has appointed Laura Perez-Ferrer as its Chief Commercial Officer (CCO), with a specific focus on the brand’s international strategy and expansion into important cities such as London, Paris, and Milan. Additionally, Harkiran Mann, previously from Burberry, has joined as the Product Director, responsible for overseeing product development, production, and logistics.

Linda Dauriz, the CEO of Tiger of Sweden, stated that these appointments complete the management team, which includes Creative Director Bryan Conway, CMO Janine Konietzke, and CFO Martin Settergren. Dauriz expressed confidence in Perez-Ferrer’s capabilities, highlighting her extensive experience in leadership roles at companies such as Hugo Boss, Nike, and Salvatore Ferragamo. Perez-Ferrer’s background in the premium and luxury segment, combined with her international connections, positions her well to strengthen the Tiger of Sweden brand for the future.

Perez-Ferrer shared her goal of further building the brand’s presence internationally in the premium segment. She acknowledged the brand’s success in German-speaking countries and Scandinavia and now aims to concentrate on the fashion capitals of Europe – London, Paris, and Milan. Perez-Ferrer also sees significant potential in Asian markets, particularly in South Korea and Japan, as well as in North America.

With 120 years of experience in tailoring and a strong fashion reputation, Tiger of Sweden is well-equipped to expand globally. Perez-Ferrer emphasized the importance of assembling a skilled and passionate team to connect with the Tiger community worldwide. The brand’s current momentum and assets provide a solid foundation for successful international growth.

As Tiger of Sweden sets its sights on global expansion, the appointments of Perez-Ferrer and Mann reflect the company’s dedication to achieving its strategic goals. With a complete and committed management team in place, the fashion house is poised to make significant progress in the international market and further establish its position as a leader in the premium segment.

(Useful links:
1. https://www.tigerofsweden.com/
2. https://www.linkedin.com/company/tiger-of-sweden/)