After the collapse of and its subsequent purchase by Next last year, attention turned away from Trouva, the business that Made had acquired in 2022. However, there has been recent news that Trouva has now been acquired by Re:store, a move that aims to accelerate social commerce opportunities for independent retailers and bridge the gap between online and offline for independent businesses.

Trouva is an important platform that provides customers with the opportunity to discover independent boutiques and brands, offering a carefully curated range of homewares, fashion, and lifestyle products. Founded in 2015 and based in London, the company partners with over 650 independent boutiques across Europe and ships to 38 countries worldwide.

When Made acquired Trouva, they had big plans to use it to advance their growth strategy and improve financial performance through scale and marketing efficiency. However, Made’s collapse dashed those plans. Nevertheless, Trouva still had great potential, leading to its acquisition by Re:store. Co-founded by Jon Reynolds and Siling Tan in 2020, Re:store aims to create a personalized retail experience that fosters human connections online.

For Re:store, the acquisition of Trouva represents a key moment for their company. They plan to integrate their social commerce technology with Trouva’s marketplace, benefiting over 650 independent retailers. This integration will enhance personalized consumer experiences for retailers and their global customer base. CEO Jon Reynolds is optimistic about the future, believing that deeper connections and communities can be built online with authentic and passionate sellers. He looks forward to collaborating with the Trouva team to deliver this shared vision and provide a fresh experience for independent retailers and their customers.

Dimple Patel, Trouva’s COO, expressed excitement about the new phase for the company. After a challenging year for retailers, they are thrilled to have Re:store on board to help push the boundaries of technology and retail. Trouva remains committed to its mission of making independent shopping accessible to all and will continue to strengthen its proposition and enhance the experience for its community and customers.

The acquisition of Trouva by Re:store represents a significant step in the growth of social commerce and the support for independent retailers. As the retail industry continues to evolve, platforms like Trouva, backed by Re:store’s social commerce technology, have the potential to reshape how customers discover and engage with independent boutiques and brands. This acquisition not only ensures the survival of Trouva as a standalone operation, but also opens up exciting possibilities for the future of independent retail.

Useful links:
1. Trouva: Trouva’s official website, where customers can discover independent boutiques and shop their curated range of products.
2. Re:store: Re:store’s official website, providing information about their social commerce technology and vision for personalized retail experiences.