True Religion, the American apparel and accessories brand, is set to release a new collection of women’s belts in collaboration with Amiee Lynn. The licensing agreement between the two companies will see Amiee Lynn take the lead in designing 16 unique belt styles, which will prominently feature True Religion’s iconic logo, horseshoe, and Buddha symbols.

The collection, expected to launch this fall, will be available in a variety of colors and will cater to True Religion enthusiasts. Customers can find the collection on Truereligion.com, as well as in select department stores and specialty stores. The price range for the belts will be affordable, ranging from $18 to $48.

Expressing his excitement for the partnership, Paul Rosengard, the EVP of wholesale and licensing at True Religion, highlighted the importance of expanding their brand portfolio. He believes that offering a wider selection of women’s accessories will both meet the needs of existing customers and attract new ones.

Amiee Lynn, a company with extensive experience in the industry since 1994, specializes in fine leather belts. Over the years, they have expanded their offerings to include soft accessories, costume jewelry, activewear, and home products. Working with popular brands such as Ann Klein, H Halston, and Juicy Couture, Amiee Lynn is well-positioned to collaborate with True Religion for this new venture.

Michael Spolansky, the CEO and founder of Amiee Lynn, acknowledged the resurgence of jeans in the fashion scene and expressed his excitement about the partnership. With jeans making a major comeback, the collaboration between True Religion and Amiee Lynn is expected to be a success.

This licensing agreement is part of True Religion’s strategy to expand its brand offerings and offer customers a wider variety of stylish accessories. With the official launch scheduled for this fall, fans of the brand can look forward to adding unique and fashionable belts to their True Religion collections.

Useful links:
True Religion
Amiee Lynn