Macy’s, Nordstrom, Caleres, and Ulta Beauty are joining the growing number of U.S. retailers slowly reopening their stores as coronavirus-related restrictions are lifted in various states. These companies are taking proactive measures to prioritize the safety and well-being of their customers and employees.
Caleres, a footwear retailer based in St. Louis, has started the phased reopening of its Famous Footwear, Allen Edmonds, Naturalizer, and Sam Edelman stores. The company plans to open 435 locations by the end of May, with the majority of its stores expected to resume operations by the end of June. Caleres has also introduced contactless curbside pick-up at approximately 170 locations, expanding to 300 stores by next week. Contactless transactions and social distancing measures have been implemented to ensure safety.
Macy’s, a well-known department store chain, aims to reopen all of its locations within the next six to eight weeks, starting with stores in Georgia, South Carolina, and Tennessee. Employee and customer safety is paramount, with store employees required to wear masks at all times and undergo wellness checks. Hand sanitizers will be readily available, and enhanced cleaning procedures will be implemented in key areas. Plexiglass shields will be installed at checkout counters, and in-store beauty services that involve close contact will be temporarily suspended.
Similarly, Nordstrom has announced the permanent closure of 16 of its stores while preparing to reopen around 380 locations in the coming weeks. Health screenings for employees will be conducted, and face coverings will be provided for both associates and customers. Social distancing measures, increased cleaning, and sanitization procedures will be enforced in the stores.
Ulta Beauty, a cosmetics retailer, has reopened 180 stores primarily in Texas, Arkansas, and Oklahoma, as well as in other states. In-store hair services are now only available by appointment and subject to increased safety measures. Testers have been removed, and hand sanitizers along with improved cleaning protocols have been implemented. Associates are required to undergo daily wellness checks and wear face coverings, while customers are encouraged to wear masks and observe social distancing. Curbside pickup has also been introduced at 700 Ulta Beauty stores across the country.
These recent reopenings by Macy’s, Nordstrom, Caleres, and Ulta Beauty follow in the footsteps of other retailers such as Abercrombie & Fitch, Gap, Kohl’s, Dick’s Sporting Goods, and Tailored Brands. All of these companies are striving to strike a balance between economic recovery and the health and safety of their employees and customers. As the situation continues to evolve, retailers must remain adaptable and responsive to ensure a safe shopping experience for everyone.
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