UK-based children’s swimwear brand, Splash About, is preparing for a year of growth and expansion. Recently, the company acquired Swimrite Supplies Ltd (SRS), a struggling complementary business, in a strategic move to better access the leisure industry. This acquisition will not only give Splash About access to new distribution channels but will also allow for the rebranding of SRS as Get Soaked, enabling both brands to share retail spaces.
As part of its expansion plans, Splash About will be relocating to larger premises in Stallingborough and doubling its staff numbers. This move will support the company’s commitment to investing in its employees and promoting from within.
Splash About has earned a strong reputation in the infant swimming market through its innovative products, most notably the Happy Nappy, a reusable swim nappy that provides leak protection. Its products are widely used in swimming pools worldwide.
To further solidify its position in the market, Splash About is also focusing on product development. The company has invested in redesigning and redeveloping its entire range, with 200 new product lines set to launch for the 2020 season. This demonstrates Splash About’s dedication to staying at the forefront of the industry and meeting the evolving needs of its customers.
Currently, Splash About products can be purchased online and through various stockists such as Amazon, Boots, JoJo Maman Bebe, Sainsbury’s, and Macy’s. With its expansion plans underway, Splash About is well-positioned to establish itself as a leading swimwear brand for children and expand its presence in the global market.