The future of Spanish designer brand Delpozo is hanging in the balance as the sale of the company has fallen through. Parent company Perfumes y Diseño is now on the hunt for a new buyer for Delpozo’s womenswear business, after negotiations with a potential buyer failed to reach an agreement. Perfumes y Diseño is currently engaged with other parties to secure a sale for the brand.

Perfumes y Diseño had acquired Delpozo in 2011 but announced in September its plans to sell a portion of its stake in the brand, while retaining a 15% interest and refocusing on its core perfume business. The decision to divest from Delpozo was driven by the company’s need to realign its focus and resources.

“In 2020, Perfumes y Diseño will concentrate all efforts on the world of fragrance and cosmetics,” stated the company. Perfumes y Diseño is a prominent fragrance specialist in Spain, boasting a portfolio that includes brands such as Tous, El Ganso, Starck Paris, and Scalpers. The company also distributes Goutal Paris, Salvatore Ferragamo, and Juliette Has a Gun, as well as cosmetics brands Ahava and REN Clean Skincare in various markets.

This failed sale serves as the latest setback for Delpozo, which has faced significant challenges of late. The brand shut down its flagship stores in London and Dubai and terminated international distribution deals. In addition, the company recently held a clearance sale with an enormous 95% discount and downsized its executive team, resulting in the departure of CEO Pablo Badia in December.

Delpozo was relaunched by Perfumes y Diseño in 2012 and at its peak had around 80 stores and a presence in 34 markets. The brand’s executives, along with creative director Lutz Huelle, are now scrambling to salvage the womenswear business. Despite being appointed in 2018, Huelle has had limited opportunities to exercise his creative vision for the brand, although he recently collaborated with US retailer Anthropologie.

With the failed sale, Delpozo now faces an uncertain future. The brand must find a new buyer or explore alternative options in order to sustain its operations within the fiercely competitive fashion industry.

For more information on Delpozo:
1. Vogue: Delpozo AW19 Collections
2. The New York Times: Delpozo’s Difficult Past and Uncertain Future