Unibail-Rodamco-Westfield (URW) has recently announced the launch of their forward-thinking in-house agency, known as Westfield Rise. With headquarters in both Paris and London, the agency plans to have a team of 50 professionals situated across the 11 European countries where URW operates. The primary goal of Westfield Rise is to provide brands and media buyers with a comprehensive solution for developing innovative and measurable advertising campaigns across URW’s vast retail media assets in their shopping malls.

URW is known for its extensive network of 1,700 digital billboards, solidifying their position as one of the leading players in Europe. Additionally, the company boasts 170 brand experience locations and a wide range of online advertising capabilities. According to Chief Customer Officer Caroline Puechoultres, the introduction of Westfield Rise will allow URW to cater to the unique needs of the advertising and media industries more effectively. By leveraging data-driven insights and comprehensive metrics, the agency aims to deliver impactful offline and online media campaigns, as well as engaging marketing activations to URW’s highly committed audience.

One of the key features offered by Rise is access to a fully GDPR-compliant platform that utilizes qualified audience data. This data covers URW’s substantial footfall, which amounts to an impressive 550 million yearly visits across Europe, as well as information on 40 million online consumers. Overseeing this newly established business is Candice Mayer-Gillet, who brings with her a wealth of experience from her previous roles within URW’s leasing, operating management, and retail media divisions. Given her extensive knowledge of the company, Mayer-Gillet is well-positioned to deliver the very best of what URW has to offer through Westfield Rise.

Useful Links:
1. [Westfield Rise Official Website](insert URL here)
2. [URW Retail Media Assets](insert URL here)