Uniqlo Japan has achieved impressive sales growth in October, with a year-on-year increase of up to 16.5%. This growth encompasses both their online and offline sales, which saw a like-for-like increase of up to 16.2%. The retailer attributes this success to the cooler weather experienced during the month, as it resulted in high demand for their autumn/winter ranges. In addition, a successful e-commerce advertising campaign played a significant role in boosting sales.

Although the number of customers slightly decreased compared to the year-to-date, the average purchase per customer increased in October. This suggests that while fewer people visited the stores, those who did make a purchase bought more items. These positive sales figures in October follow strong results in August and September. Uniqlo was able to benefit from a heat wave in Japan during August, and the warm weather in September resulted in increased sales for specific products in-store at that time.

Fast Retailing, the parent company of Uniqlo, has announced that the majority of their Japanese stores have returned to normal operation after facing temporary closures due to the Covid-19 pandemic. As of the end of October, only four shops remained closed, and 87 were operating on shorter working hours. This is a positive indication of a gradual recovery from the initial impacts of the pandemic on their operations.

Overall, Uniqlo’s growth in Japan can be attributed to a combination of favorable weather conditions and effective marketing strategies. As they continue to navigate the challenges posed by the ongoing global health crisis, the company remains committed to meeting customer demands and providing a seamless shopping experience both online and offline. With the holiday season approaching, Uniqlo Japan aims to maintain their sales momentum and capitalize on the festive shopping period.

For more information on Uniqlo Japan’s sales growth, you can visit their official website here. Additionally, if you’d like to learn more about their parent company, Fast Retailing, you can visit their website here.