US investment firm Great Hill Partners has completed its acquisition of e-commerce platform Notonthehighstreet (NOTHS), gaining full control of the company. The deal also saw existing investors Burda Principal Investments and Industry Ventures increase their stakes. While the exact purchase price has not been disclosed, offers were expected to surpass £150 million. Great Hill Partners is well-known for its investments in e-commerce companies, such as Momondo Group, Wayfair, and The RealReal, and recognized the potential of NOTHS, which saw a significant increase in sales during the pandemic lockdowns.

NOTHS is an online marketplace specializing in personalized gifts, offering a diverse range of products including jewelry, homewares, fashion, beauty, and more. The platform provides a space for over 5,000 small businesses to sell their products, and sales have risen by over 50% in the past year alone. The company has acquired more than 1 million new customers and attracted over 500 new small businesses to its platform. NOTHS has also gained celebrity clientele, including the Duke and Duchess of Cambridge, among its 3.6 million shoppers. The acquisition presents an opportunity for NOTHS to expand its offerings and further expand its business.

CEO Claire Davenport expressed gratitude to the founders and previous shareholders for their contributions to NOTHS’s success. She also welcomed the partnership with Great Hill Partners, Burda, and Industry for the next phase of growth. Davenport emphasized that the acquisition would support the company in expanding its network of businesses and diversifying its product categories. With new ownership, NOTHS aims to maintain its momentum and solidify its position as a leading online retail marketplace for unique and personalized gifts.

Established in 2006 by Holly Tucker and Sophie Cornish, NOTHS currently employs around 150 individuals and operates from its London headquarters. The company’s acquisition by Great Hill Partners represents a significant milestone in its journey as a thriving e-commerce platform. With the support of a reputable investment firm, NOTHS is well-positioned to strengthen its foothold in the market and explore new avenues for growth.

Sources:
1. [Great Hill Partners](https://www.greathillpartners.com/)
2. [Notonthehighstreet](https://www.notonthehighstreet.com/)