Vero Moda, the renowned fashion giant owned by Bestseller, has recently made a groundbreaking announcement stating that it will no longer produce printed B2B catalogues for its NOOS line. Instead, the company has chosen to fully embrace the digital age, recognizing the benefits it can bring not only to their employees but also to their customers.

The decision to go digital came to light in May when Vero Moda realized that the funds used for printing the catalogues could be better utilized to equip their entire sales team with iPads. These iPads would serve as all-in-one workstations for the team, featuring preinstalled digital solutions that would significantly streamline their daily tasks. From checking emails to tracking sales and even live-streaming sales meetings, the iPad would become the ultimate Swiss Army Knife of sales tools.

With the digitization of the NOOS catalogues, Vero Moda has created a user-friendly platform called Vero Moda Venue, accessible through their B2B portal. This move is in line with the company’s recent initiatives to live-stream sales meetings, showcasing their firm dedication to embracing digital transformation.

Jesper Reismann, the Brand Director at Vero Moda, firmly believes that digitalization plays a crucial role in driving growth. By enabling their sales colleagues to devote more time to targeting new customers, the iPad enhances overall efficiency within the company. Reismann stresses the significance of digitalization within Vero Moda’s strategy, as it brings about smarter processes across all aspects of their operations. He also acknowledges that the impact of the Covid-19 pandemic has accelerated the need for digital evolution, prompting Vero Moda to expedite the adoption of digital technologies.

Going fully digital is a significant milestone for Vero Moda as it not only streamlines their operations but also aligns with the industry-wide trend of embracing digital solutions. In today’s increasingly digital world, it is imperative for fashion brands to adapt and leverage technology to maximize growth potential. Vero Moda’s decision to bid farewell to printed B2B catalogues serves as a clear example of their determination to stay ahead in the digital race.

Useful links:
Vero Moda Venue