Outlet villages operator VIA Outlets is on track to have its best year ever, supported by its pioneering sustainability practices and appealing brand mix. The company has exceeded its previous record year by reaching €1.2 billion in total brand sales across its 11 premium outlets in Europe in 2019.

To adapt to the new post-Covid-19 retail landscape, VIA Outlets has implemented a “3Rs” strategy for growth, which includes remodelling, remerchandising, and remarketing. This strategy has allowed the company to continuously enhance its offerings to customers.

In addition, VIA Outlets has undertaken significant expansion projects in its portfolio this year. It is investing €17.5 million in Sevilla Fashion Outlet in Spain to increase the gross leasable area by nearly 20%, accommodating 80 new stores. This expansion aims to establish the outlet as Andalusia’s premier shopping destination and is expected to be completed in Q4 2023.

In Switzerland, VIA Outlets plans to expand Landquart Fashion Outlet by 22%, adding 4,707 sq m to the existing center area. The expansion will also include a new multi-deck car park to address parking needs. With an investment of over €53 million, the project will introduce 15 new stores and is set to start construction in Q1 2023, with the extension opening in Q4 2024.

Furthermore, VIA Outlets has experienced strong demand in the third quarter, with 278 leasing deals completed this year. These deals include new store openings, renewals, upsizes, downsizes, and exits, further diversifying the brand mix in the company’s portfolio. Notably, several international premium brands have chosen VIA Outlets for their first stores, such as Polo Ralph Lauren, Hugo Boss Women, Corneliani, Sandro, Maje, American Vintage, Hour Passion, and Sundek.

CEO Otto Ambagtsheer expressed satisfaction with the company’s performance in 2022, highlighting that brand sales have returned to pre-pandemic levels, with Q2 of 2022 surpassing Q2 of 2019 by 5%. VIA Outlets remains committed to welcoming new brands and continues to progress with key expansion projects and asset management initiatives.

Overall, VIA Outlets is well-positioned for a successful year, driven by its strong performance, innovative sustainability practices, and strategic growth initiatives.

For more information on VIA Outlets, visit their official website: https://viaoutlets.com.
To learn about the sustainability practices of VIA Outlets, click here: https://viaoutlets.com/sustainability.