Victoria Square, Belfast’s leading leisure and retail destination, has seen a remarkable resurgence in sales since its reopening in May. Owner Commerz Real has reported a significant 17.14% increase in sales compared to pre-pandemic levels, a testament to the evolving retail mix at the center.

To enhance the overall shopping experience, Victoria Square has made substantial investments in its personal shopping suite and personal care facilities, investing nearly £500,000. The personal shopping suite has undergone a modern renovation, now offering a seamless blend of virtual and in-store styling services. This upgraded space aims to provide shoppers with a stress-free and enjoyable experience as they explore the vast range of retail brands available at Victoria Square.

In addition to the revamped personal shopping suite, the center has also upgraded its personal care facilities. Notably, new parent and child-changing facilities have been introduced, creating a brighter and more welcoming environment for visitors.

The impressive increase in sales can be attributed to Victoria Square’s commitment to consumer satisfaction and its introduction of new brands that cater to current trends. Brands like FitPink Fitness, Gym+Coffee, and Craghoppers have been welcomed by shoppers, further enhancing the center’s offerings. Russell Banham, UK Head of Commerz Real, expressed excitement about the success of Victoria Square, highlighting that the boost in sales and the addition of new brands is a testament to their dedication to providing customers with an improved shopping experience.

The ability of Victoria Square to surpass pre-pandemic sales levels showcases the resilience and adaptability of the retail industry. The investments in the personal shopping suite and personal care facilities demonstrate the mall’s commitment to creating a convenient and enjoyable shopping environment for its customers. As the retail landscape evolves, Victoria Square remains committed to meeting the changing needs and expectations of visitors. With a diverse retail mix and ongoing improvements, the mall is well-positioned to thrive in the post-pandemic retail environment.

Useful links:
1. Victoria Square Official Website
2. Directory of Stores at Victoria Square