Warpaint London, a beauty specialist, has experienced impressive growth in the first quarter of 2022, with group sales surging by approximately 60% compared to the previous year. This positive momentum can be attributed to the strong performance of all the brands under the Warpaint London umbrella. The company is confident that this momentum will continue throughout the first quarter and plans to release its trading figures for 2021 on April 26. In addition, Warpaint London is set to announce a major new client in the UK.

Despite facing increased costs in the supply chain, particularly in freight, Warpaint London has managed to improve its gross product margin for the opening quarter of 2022 compared to the previous year. This improvement highlights the company’s efficiency and ability to navigate challenging circumstances.

One key factor contributing to Warpaint London’s success is the sales of its W7 branded products in Tesco stores. The brand has witnessed strong performance in this area, leading to an expansion of its presence in Tesco’s estate. Moreover, W7 products have made a successful entry into Boots health & beauty stores, with 45 products launched in 80 initial stores. The brand’s performance in Boots stores has met the expectations of both Warpaint London and Boots.

Furthermore, Warpaint London has secured a significant contract with another major UK grocer to produce a range of products throughout the year and for gifting during the Christmas season. This contract highlights the growing demand for Warpaint London’s offerings and its strong reputation in the industry.

The company’s operations in the US are also flourishing, supported by the addition of experienced salespeople based in the US. This expansion has allowed Warpaint London to open six new accounts, and securing an order from CVS, to be delivered in September, is a notable achievement in the US market. Additionally, online sales have continued to thrive, with a remarkable 29% year-on-year growth in the first quarter. The sales of W7 brand in China have played a significant role in boosting online revenues, and the company expects the Chinese market to have a substantial impact on its overall online sales in the next 18 months.

Demonstrating its commitment to sustainability, Warpaint London has appointed Kevin Laughton as the group packaging technologist and sustainability lead. In this role, Laughton will oversee compliance with regulations and work towards utilizing environmentally sustainable materials, aligning with the company’s core strategy of producing affordable quality cosmetics.

Overall, Warpaint London’s strong growth in the first quarter of 2022, across various markets and channels, underscores its ability to adapt and thrive in the ever-evolving beauty industry. With its focus on expanding its presence in key retail stores, establishing partnerships with major retailers, and addressing sustainability concerns, the company is well-positioned for continued success in the future.

For more information on Warpaint London’s growth and latest developments, please visit their website: https://www.warpaintlondonplc.com

To learn more about the company’s sustainability initiatives and commitment to environmentally sustainable practices, click here: https://www.warpaintlondonplc.com/sustainability