Weird Fish, the popular fashion retailer, has announced the appointment of David Butler as its new chief executive. Butler, who previously served as the CEO of Crew Clothing, has been brought on board to spearhead the company’s rapid expansion plans. He will take over from John Stockton, who has been leading Weird Fish since 2008 and will now focus on developing the brand’s international business alongside Butler.

Under Stockton’s leadership, Weird Fish successfully transformed itself from a niche brand into a mainstream leisure clothing brand. However, the company believes that Butler’s expertise and experience will take it to the next level and unlock its full potential. To achieve this, Butler will drive aggressive growth strategies, including store expansion, concessions, store openings, and partnerships. Currently, Weird Fish operates 26 stores in the UK and has a network of around 300 stockists, including popular retailers Next and John Lewis. Reports suggest that the company’s turnover will exceed £37 million this year.

Butler’s impressive track record makes him a valuable addition to the Weird Fish team. Prior to his role at Crew Clothing, he served as the European managing director for Ecco and the interim head of operations at MAF Fashion. During his tenure at Crew Clothing, Butler oversaw a significant expansion of their retail footprint, resulting in a doubled turnover of over £120 million. He is confident that he can replicate this success with Weird Fish, thanks to the brand’s unique product proposition that has the potential to drive significantly higher revenue.

Sally Bailey, the chairwoman of Weird Fish, commended Butler for his extensive retail experience and his proven ability to develop clothing businesses. With his expertise in both the UK and overseas markets, the company is confident that Butler will play a vital role in driving the brand’s growth and expansion. As Weird Fish sets its sights on ambitious goals, all eyes will be on Butler to see how his leadership transforms the company and propels it towards greater success in the highly competitive fashion industry.

Useful links:
– For more information about Weird Fish and its product offerings, visit their website here.
– To stay updated with the latest news and developments in the fashion industry, check out the Fashion United website here.