White Stuff, the popular lifestyle brand, has announced impressive growth in both sales and profit for the year ending in April. This success can be largely attributed to the company’s ongoing business transformation, which has allowed them to thrive even in challenging times. CEO Jo Jenkins expressed satisfaction with the current financial year’s trading performance, including the positive reception of their new web platform.

Over the course of the 52-week period, White Stuff saw a significant 13.3% increase in total sales, reaching £151.4 million. On an EBITDA basis, profit also experienced a remarkable surge from £2.9 million to £7 million when adjusted for non-recurring items. Within the retail sector specifically, sales rose by an impressive 18.1% to £73.9 million. This growth was fueled by a strong consumer return to various shop types, including city centers, shopping malls, market towns, and resorts.

It is worth noting that while in-person shopping made a notable comeback, online sales also saw a healthy growth of 7.3% to £65.8 million. This is noteworthy as many retailers experienced a decline in e-commerce sales, with customers returning to traditional brick-and-mortar stores post-pandemic. White Stuff credits its online success to the significant contributions from third-party partners such as M&S, Next, and John Lewis.

The wholesale sector, both domestically and internationally, showcased remarkable performance with a 20.6% increase, reaching £11.7 million. White Stuff’s international business, which encompasses wholesale, online, standalone retail, and concessions, experienced even more substantial growth, rising by 21.7% to £13.5 million.

The company’s achievement is a testament to its commitment to Fairtrade Sourced Cotton, a distinction that has solidified its position as the largest retailer in this category within the UK. White Stuff’s successful transformation program has allowed all its channels to contribute to its growth. Notably, customer recruitment reached an all-time high during the 12-month period, with 317,000 new customers acquired, marking a 25% increase compared to the previous year.

Certain product categories performed exceptionally well during this period. Dresses saw a staggering 43% increase in sales, while menswear experienced a growth of 28%. Additionally, customers showed a strong preference for White Stuff’s elevated basics, with 1.4 million of their “favorites” sold throughout the year.

White Stuff currently operates 123 shops and 54 concessions in the UK, with additional concessions in Germany and Belgium. Moreover, the brand sells its products internationally through its website and has 575 wholesale stockists, including 165 in the UK and Ireland and 410 in other countries. This wide range of channels highlights White Stuff’s strong presence in the market and its ability to adapt to changing consumer preferences.

Useful links:
White Stuff Official Website
Fairtrade Foundation