Y.O.U. Underwear, a UK-based sustainable intimates brand, has been awarded a generous sum of £25,000 after emerging as the winner of the Business Boost competition. This competition, organized by Simply Business, a small business insurance provider, was initiated to offer support to small businesses during the ongoing cost-of-living crisis. Y.O.U. Underwear surpassed over 21,000 small and medium-sized businesses to secure this grant.

Sarah Jordan, the Founder and CEO of Y.O.U. Underwear, intends to utilize the grant to launch a recycling program that will help lessen the environmental impact caused by the fashion industry. The key focus of this program will be the establishment of a fully circular fiber-to-fiber recycling system, which will effectively prevent tons of underwear and clothing from ending up in landfills. Additionally, the grant will not only assist in implementing this recycling program but also contribute to the overall growth and development of Y.O.U. Underwear.

Jordan expressed her excitement about winning the Business Boost competition and highlighted the tremendous opportunities it brings for her business. She stated, “Winning the Business Boost competition will have a tremendous impact on us. It will allow us to turn our long-held dream of a fully circular recycling program into a reality, keeping clothing waste out of landfills. Additionally, it will provide a significant boost to all aspects of our business, allowing us to grow, reach more people, and make a greater impact. This win will enable me to fully focus on the business and make the difference that I know we are capable of.”

Alan Thomas, the UK CEO at Simply Business, stressed the significance of supporting small businesses, particularly in challenging times. He expressed his delight at discovering such a deserving recipient for the £25,000 cash grant. Thomas also acknowledged the resilience, innovation, and pioneering spirit exhibited by the self-employed community, as evidenced by the numerous inspiring stories submitted during the competition.

Undoubtedly, the grant from Simply Business will provide a significant boost to Y.O.U. Underwear’s mission of promoting sustainability in the fashion industry. With this financial support, the brand can continue to make a positive impact and expand its reach, ultimately contributing to a more environmentally conscious future.

Useful links:
1. Y.O.U. Underwear Official Website
2. Simply Business Website